It's such a challenge to come up with new ideas and designs that our customers will have success with. If you listen and register the tidbits that people share, it might just prompt something wonderful. This often happens with me when I'm trying to mastermind some fun new things for Dunitz & Company.
A light bulb went off when one of my nieces was drooling over my (knockoff) Wassily Chairs which are now in her living room, and another niece was crazy for my collection of Los Angeles Pottery. It seems the now 30-somethings are ONLY hunting for Mid Century Modern cast offs on Facebook Marketplace. Is there any interest in my grandmother's Wedgwood? Absolutely Not. Franciscan Atomic Starburst dinnerware? Heck yes! Translation? I had to explore some jewelry designs that although new, screamed Mid Century Modern.
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| Sassy Cat Earrings |
These interactions brought me to design our newest Mid Century Modern earrings and pins. And for fun, I doubled down with cats. Atomic Cats. Do you carry any of these designs in your retail store? If you haven't given them a try yet, please do. These have a built in target market. You'll be reordering. Or buying a second pair for you. Or adding them to you Christmas list. Trust me.
We often introduce new "fashion" designs. But, it seems over time our collection is more gift. With "gifts" it seems successful designs have legs, as they say. Once we find a success, it works season after season and year after year. When we were more fashion focused, we had to create oodles of new designs twice a year in many new colors. Coming up with a "gift" winner sounds simple, but it really is not that easy. Trust me. We keep listening and as I mentioned the Mid-Century inspired designs earlier, we're always seeking themes that will inspire sales and lots of happy customers.
Over the last few years, we've developed and have been expanding our collection of ceramic jewelry. It's been really fun. We've introduced what many would perceive as 'standard' shapes. Round hoops, hearts and always, flowers. All good. Some of our customers told us they want earrings that reflect water and their beachy locations. Hmmmm. Others want kitsch. A couple of museums told us dinosaurs are their most popular category. (That was news to me!) Such comments and conversations have resulted in a few new designs this season. I have high hopes for our Sea Shells, Seahorses and Dinosaurs! Maybe these newest designs from Dunitz & Company will be perfect for your customers.
