Free Trade is NOT Fair Trade

Almost every week some one I know will refer to me as a free trader. This includes store owners, teachers, accountants and magazine editors.  It happens at parties and in email exchanges.  I have had many clients broadcast on social media about Dunitz & Company's free trade efforts.  I know in their hearts and minds, when they are saying 'free trade', they absolutely mean "fair trade"!  I always do my best to correct the mistake so it isn't made again. I'm certain that my friends and colleagues are expressing their support for businesses (such as mine) that have long term supportive relationships with artisans who would otherwise lack opportunity.  Fair Trade Federation has created an excellent graphic which I have posted here.  It simply outlines how the two are different. -ND